Lowe Lintas Mumbai and Tata Tea create the Flower ka Power anthem to empower women
To encourage women to exercise their ‘power of 49’ in an election year, Lowe Lintas Mumbai and Tata Tea has collaborated with a few well known artists to create a song called ‘Flower ka Power’. The song was uploaded on Youtube on women’s day and is an initiative being driven to champion the cause further.
The idea of composing the song or anthem “Flower ka Power” is to engage and motivate women in the country above the age of 18 to know their powers and rights. This also intends to go a long way in instigating and initiating women to go ahead and vote! It’s our democratic right to choose our leaders and identify the right key drivers of the nation and policies. Women, metaphorically known as ‘flower’ are shown as the ‘power’ force, and the video demonstrates the power of flower!
Power of 49, a Jaago Re initiative for women, was launched in August 2013 with an objective to awaken women, who form 49% of India’s voter base, inspiring them to cast an informed and independent vote and exercise the power they have to make or break a government in this forthcoming election. The campaign was conceptualized from the insight that women constitute 49% of the vote base in India but often do not get their due as they are not seen as a determining factor in elections.
Credits: Music Composition – Naresh Kamath, Paresh Kamath, from the Band Kailasa. Lyrics:
Keegan Pinto. Singers: Shalmali Khogade, Mamta Sharma, Aditi Singh Sharma, Sonu Kakkar. Director: Karan Bhutani.
1 Comment
Brilliant stuff Mr. Pinto. Loved it.