Omnicom Media Group Asia Pacific expands accountability team in trading and investment

Omnicom Media Group Asia Pacific has expanded their accountability team and appointed Sofia Savvidou (pictured left) as the Head of Trading and Accountability APAC, with immediate effect, while Paul Moreton, the previous head of the function, has been promoted to Chief Investment Officer.

The moves reflect Omnicom Media Group’s focus to remain at the forefront in this field of expertise, within the industry.

Most recently located in the London office within the global unit, Savvidou has been with Omnicom Media Group for over ten years. In her new role, Savvidou will work closely with the trading and accountability community in the region to strengthen, drive and support the function seamlessly, across OMD, PHD and M2M clients. In his new role, Moreton (pictured left)will have a comprehensive remit encompassing the investment community to deliver best-in-market investment strategy and value for clients in the region.

Cheuk Chiang, CEO, Omnicom Media Group, Asia Pacific said, “When it comes to trading, it’s more than just about how we wisely invest our clients media budgets – this is a condition of entry. The real challenge is ensuring we deliver against every commitment and buying KPI. This is a major focus for us and means that we need to ensure our clients have the best trading and investment technology, processes and people. Bringing on board highly experienced talent like Sofia and elevating Paul reinforces our commitment to delivering the best in this area.”