Be a hero + lend a hand with your small change

When Typhoon Haiyan swept across the Philippines, Lend a Hand wanted to do a part in encouraging Singaporeans to continue giving to the cause.

The idea behind the poster campaign by The Govt Singapore was to show how even the smallest gesture is seen as a heroic act for those who were affected.

Credits – Executive Creative Director: Aaron Koh. Creative Director: Casey Loh. Art Director: Yasee Poh. Copywriter: Casey Loh. Agency Producer: Aaron Koh. Retoucher: Dion Chin. Photographer: Jeremy Wong. Illustrator: Andre Levy.