Grey Group APAC promotes Shahvez Afridi

Grey Group Asia Pacific has promoted Shahvez Afridi to Head of Strategy, looking after all of Grey Group’s strategic thinking on the Procter & Gamble account in the Asia Pacific region. In his new role, Afridi will report to Nirvik Singh, Chairman & CEO of Grey Group Asia Pacific and Tamara Ingram, President & CEO of Team P&G.

An Automobile Engineer with a Master’s in Management Studies, Afridi has 19 years of end-to-end consumer insights and brand strategy experience across Asia-Pacific. These include marketing & brand management at Coca-Cola, research & consulting at the Nielsen Company as well as strategy & brand planning stints with BBDO, Lowe and Leo Burnett.

One of the most awarded planners in Asia, he has clinched awards such as the Cannes Black Lion for Creative Effectiveness, Jay Chiat Awards for Strategic Excellence and Silver at the WARC Prize for Asian Strategy. At the Effie Awards India, Afridi has won two Golds, the Brand Equity award and the Uncommon Sense award which rewards innovation and counter-intuitive thinking. Accolades at the Asian Marketing Effectiveness Festival include Gold, Silver and Bronze awards as well as the Best Sustained Success award. In addition to all that, he has won the Creative Effectiveness Spike at Spikes Asia, an Effective Lotus at AdFest Asia and struck Gold two years in a row at the Asia-Pacific Marketing Congress.

“As a planner who has won at every major effectiveness award show and coupled with his excellent performance, Shahvez has definitely demonstrated his ability to take on a bigger role within the network. His appointment as the thought leader on all Procter & Gamble brands we oversee is a clear indication on what we hope to achieve with Procter & Gamble – more famously effective work.” Singh said.