DigitasLBi Asia Pacific appoints management team to drive growth across the region

March 26 2014, 11:40 am | BY Lynchy | No Comments

Roy Capon.jpgGlobal marketing and technology agency DigitasLBi has appointed an Asia Pacific management team to drive continued growth across the region.

The Asia Pacific leadership will oversee 1,000 DigitasLBi staff across 17 local offices as the agency aims to build on the 400% year-on-year growth it has experienced in markets including China, India, Japan, Singapore and Australia.

Working under the leadership of Roy Capon (pictured left) Chief Executive, Asia Pacific, from DigitasLBi’s Singapore regional head office, the new management line-up includes:

  • Justin Peyton, Chief Strategy Officer, Asia Pacific – Previously Principal Digital Strategist at DigitasLBi in the UK, Peyton will take a strategic lead across the extensive regional client portfolio     

  • Mark Newton, Head of Media, Asia Pacific – Previously APAC media director at Possible, Newton will be responsible for expanding DigitasLBi’s media credentials as part of its blended service offering

    • Kaythaya Maw, Chief Technology Officer, Asia Pacific – Previously Head of Technology at DigitasLBi in the UK, Maw will take regional responsibility for the agency’s technical teams and product portfolio
    • Greta Corke, Chief User Experience Officer, Asia Pacific – Previously User Experience Director at DigitasLBi in the UK, Corke will drive the agency’s user-centred design approach throughout the region
    • Chris Clarke, Chief Creative Officer, International, will continue to oversee the agency’s Asia Pacific creative offering until a regional Executive Creative Director is appointed

    Capon said, “We are the fastest growing agency network in the Asia Pacific region and have more than quadrupled the size of our business over the last year. In order to maintain this phenomenal growth we’ve handpicked some of the best talent from across DigitasLBi and beyond to create a blended team of strategy, technology, creative and media experts capable of driving our business, whilst simultaneously helping our clients decide What’s Next … and then taking them there.

    Across APAC we are seeing a growing demand amongst both established global companies and ambitious regional and local brands for a strategic partner with a deep understanding of local consumers, their markets and the necessary expertise to help drive digital transformation for their business.”