Flipkart.com gets you shopping from anywhere you want with new mobile app in a campaign via Happy Creative Services India
Flipkart.com recently launched their mobile shopping app. The app, which is available on android and iOS platforms, makes shopping on Flipkart.com all the more convenient. The campaign, created by Happy Creative Services India, aims to encourage consumers to shop from absolutely anywhere they are.
The campaign comprises two films. While the ‘Office’ film has the main service benefit of COD being reinforced, the second ‘Couple’ film captures how mobile shopping can actually save a lot of trouble for people caught in tricky situations, impressing upon its convenience of usage.
On the new campaign, Ravi Vora, Vice President – Marketing, Flipkart, commented, “As the largest online shopping destination in India, we have managed to build the confidence of a large number of Indians to shop online. However, this is still a fraction of the total active Internet users in India. The huge base of mobile and the rapid growth in smartphones will enable a much faster adoption of online shopping in the days to come. We are constantly working towards making online shopping easier and delightful for these new adopters of ecommerce and our mobile apps are a step in that direction. This campaign is an effort towards accelerating this trend of shopping on the go.”
Kartik Iyer, Chief Executive Officer, Happy Creative Services, said, “The objective was to educate the customer how simple it is to use the mobile shopping app. We found an interesting way to say everything we had to by visually communicating how one can shop from anywhere. Ayappa and Early Man have done a great job in bringing this simple messaging out in a nice and quirky way. We might have moved away from the kids, but the tone and style of the communication is typically Flipkart”
Credits – Chief Executive Officer: Kartik Iyer. Chief Creative Officer: Praveen Das. Chief Operating Officer: Siddhartha Roy. Creative Director: Naren Kaushik. Creative Controller: Aswin Sridhar. Account Planning: Ravi Bhat. Group Account Director: Ameya Lokhande. Group Account Manager: Ajay Kumar. Production House: Early Man Film. Director: Ayappa. Executive Producer: Anand Menon. Producer: Amarjeet Phukan.