Tribal Worldwide Malaysia retains Volkswagen digital business for a further two years

Tribal Worldwide Malaysia has won the recent four-way pitch for Volkswagen Malaysia’s digital advertising business, remaining the incumbent digital agency since the Volkswagen Group Malaysia itself was established in 2006.

Over the years, Tribal Worldwide Malaysia has seen the brand through several key milestones, by injecting social experience and introducing digital innovations to create one-of-a-kind car launches.

More recently, these launches included that of the Das Auto Show and the iconic Beetle launch. Through seamless integration of heart-warming video content and multi-platform digital engagement, the most iconic car in Malaysia became a hit once again.

Other digital initiatives for the brand include introducing the dealers’ website, setting up PartnerNet and a complete website upgrade with a new content management system – all as part of Volkswagen Malaysia’s effort to stay connected and relevant to its consumers

 “Volkswagen and Tribal has grown tremendously together over the past 8 years. We are very pleased to continue the relationship and deliver good work together.” Lola Chin, General Manager of Tribal Worldwide.