Hakuhodo Singapore promotes Daikin’s new range of air-conditioners with a super theme

Daikin Airconditioning Singapore has launched its new Super Multi Series via Hakuhodo Singapore. It boasts of the most powerful cooling system that can cool up to 5 rooms simultaneously – while meeting stringent energy-efficient standards.

Nicknamed the “Super 5”, this Super-Multi Series uses a Superhero theme to promote its launch via newsprint and radio in both English and Mandarin. In the print ad, for example, the hero stands in front of the Daikin building with his emblazoned ‘S’ logo that doubles up to look like a Number ‘5’, to reinforce Daikin’s “Super 5” product.

Radio commercials reinforce the epic superhero theme as well through music, ending off with a voice-over that says “It’s Super, man!”

The Super theme also extends to the Daikin “Super” Dealer shopfront with point-of-purchase material espousing the product attributes and promotion details.