India’s first voter inspires today’s voters to believe in the power of elections via Google India film created by Ogilvy & Mather Mumbai
This Google India campaign via Ogilvy Mumbai tells the story of Shyam Saran Negi, India’s very first voter, and a 97 year old retired schoolteacher from Kinnaur in Himachal Pradesh.
As the story goes, India’s first general elections were held in early 1952. But an exception was made for Kinnaur in anticipation of snowfall, and hence elections were held there in October 1951. That’s when Negi, lovingly known as Masterji, got a chance to cast his first vote.
Since then, Negi has voted in every single election, including each of the 15 Lok Sabha elections. The years haven’t diminished his belief in democracy and the power of elections. He also continues to be an inspiration to his family, friends and community in Kalpa.
The film was shot in Negi’s hometown, Kalpa, over several days in early March. The team worked closely with the village folk and Negi. The time spent with our protagonist in this lovely mountain town helped in bringing alive not just his story, but even his commitment to the country.
The films hopes to inspire both – seasoned, as well as first time voters. To believe in the power of Elections. To believe in democracy.
Credits – National Creative Director: Abhijit Avasthi. Group Creative Director: Sukesh Nayak. Creative Directors: Bhavna Kher, Manasi Kadne. President – Mumbai & Kolkata: Navin Talreja. Business Head: Namrata Keswani. Production House: Thinkpot Films. Director: Manoj Pillai. Art Director: Noothan PR. Copywriter: Malhaar Rao.
4 Comments
Nice spot….i think….where are the subtitles?
Jerry, on the YouTube click the caption icon and select English subtitles. Cheers
Lovely film. Well done Ogilvy and Thinkpot
So here’s this large digital internet company that’s using film (a supposedly dying and old school product) to push its brand message.
I hope the significance of this is not lost on marketers.