TBWA’s Digital Arts Network Shanghai sails off with China marketing duties for Paul & Shark

TBWA’s Digital Arts Network (DAN) Shanghai has been appointed as the marketing communications partner for Paul & Shark in China. The appointment will complement the existing marketing capabilities of the luxury retailer, and follows a three-month selection process involving a number of creative agencies.

DAN Shanghai will provide brand positioning and advertising support for Paul & Shark Greater China, with creative and strategic implementation. The scope of the assignment will cover print, out-of-home, retail, digital and video.

Lily Ng, General Manager at Paul & Shark China, said, “We are delighted to work with DAN Shanghai, who have shown a great understanding of our brand and our future audience, and demonstrated the ability to provide a solid creative platform for Paul & Shark starting with AW14 campaign.”

Brian Swords, Managing Director at TBWA\Shanghai, added “Paul & Shark has a strong heritage in developing the highest quality leisure wear. We are very excited to work together to help the brand achieve its goal in China.”