Top spot: Nike Golf says ‘Play in the Now’ via new campaign out of Wieden+Kennedy Portland
March 31 2014, 11:21 am | | 1 Comment
Innovation can be a scary thing for golfers. They tend to find something that works and stick with it. But rejecting better equipment simply because it’s new is dumb. We’d still be hitting wooden balls with crooked sticks on the shores of Scotland. So instead of trying to explain the superiority Wieden + Kennedy Portland took this approach.
1 Comment
These are very nice.