GOVT Singapore enlightens new business card
April 2 2014, 10:39 am | | 2 Comments
Singapore agency GOVT was commissioned by lighting designer for theatrical sets, Adrian Tan, to come up with a unique business card. Tan wanted a card that would allow his services to stand out.
GOVT turned his business card into an interactive medium, the Light Card. The words “Lighting Designer” were broken down into unrecognisable shapes and printed on both sides of the card.
When the card is held against a light source, Tan’s job title is revealed.
Credits – Creative Directors: Aaron Koh, Casey Loh. Art Directo /Illustrator: Yasee Poh. Copywriter: Casey Loh.
2 Comments
So every time he hands over his card, he has to say, please hold this up to the light?
Right?
At least, we always look up.