Saatchi & Saatchi named China Creative Agency of the Year for the second consecutive year

Saatchi & Saatchi China has been awarded China Creative Agency of the Year for the second consecutive year. The award is based on the analysis and performance rankings in the C-R3 annual agency assessment report, which is jointly released by China Advertising magazine and world well-known R3 Management Consulting Company.

The annual report makes an independent and objective assessment of each agency, ranking them on a wide range of performance criteria, including new business development, creative awards received, initiative, review and interviews with senior marketing personnel and trade media representatives.

The C-R3 report highlighted Saatchi & Saatchi China’s win: “The agency had one of its strongest years under the leadership of Michael Lee. New clients included Minute Maid, Buick, La Cadiere, Choclairs, Puma and others. Nano Movies for Nippon Paint and kids washing hands game for Safeguard proved their innovation on creative solution. They also launched a comprehensive Women Study across Greater China with Starcom. Except for Cannes, Saatchi also won Spikes, London International Advertising Awards and some local awards, and the agency was ranked 2nd in the China Agency of the Year awards by Campaign. We are looking for more innovative works from Saatchi & Saatchi in 2014.” 

“Winning the C-R3 Creative Agency of the Year for two consecutive years is an extraordinary achievement for Saatchi & Saatchi China,” said Michael Lee (pictured), Saatchi & Saatchi Greater China CEO.