adidas Originals celebrates original start-ups in Singapore with a four part video series
adidas is teaming up with four unique start-ups in Singapore to tell their original story. Driven by adidas Originals, this four-part documentary-style video series centres on the companies’ originality as a business, unique roots and trend-setting outlook. The series was directed by Erasmus William via Six Toes and created by TBWA\ Singapore.
adidas Originals is discovering originality and celebrating businesses that are forward thinking, creative and making a statement in the Singapore landscape, in line with the brand’s value to innovate for the modern day while staying true to its heritage and values. Going beyond a union of brands that share similar values, adidas Originals wants to bring their fans on a journey to meet these businesses.
This collaboration also ties in with the re-launch of the iconic ZX shoes that were created to commemorate the pioneers and technologies that brought the shoe industry to the next level.
Credits – Agency: TBWA\Singapore. Creative Director: Hagan De Villiers. Copywriter: James Holman. Art director: Nuno Teixeira. Director: Erasmus William. Production Company: Six Toes. Sound/Music studio: Seb Wildblood, Leo Naylor.
2 Comments
Aiyyahhh…this has nothing to do with adidas originals…i used to love my italias till the day someone stole them off the front porch… this doesnt even come close to summing up what originals are about.
I used to always regard my originals as ‘as cool today as they were way back then”.
And some of those facebook comments look really engineered and fake man, that’s not what an original does.
Nicely shot Erasmus. Nice idea. Looking forward to you guys uncovering the “creative side” of Singapore. It’s there…you just have to scratch the surface of the plastic veneer…