BBH China releases IKEA LED lights print work to back up WWF’s annual Earth Hour Day
April 7 2014, 11:18 am | | 8 Comments
On this year’s WWF Earth Hour Day (March 29), BBH China launched a print campaign for IKEA. IKEA LED lights use 85% less energy than incandescent bulbs, so everyone can make every hour Earth Hour, even if you don’t turn off the light.
Credits – Executive Creative Director: Johnny Tan. Creative Director/Copywriter: Leo Zhang. Copywriter: Chiao Woon Lim. Art Directors: Peggy Wang. Woody Pan. Associate Creative Director/Art Director: Jeffrey Sun. Associate Creative Director/Copywriter: Jay Qian. Account Director: Cecaa Tian. Account Manager: Jane Chen.
8 Comments
Seem like these ads are trying to say something clever and trying to say too many things at once, but said nothing at all. They try to play with the “save” pun, plug’s off visual pun, and an earth hour message. Can’t decide if they were made to sell products or win awards, these wouldn’t work.
They clearly need someone who can write.
‘Save even when you’re not’ is dreadful use of english.
Even when you’re not what?
Save even when you’re not save?
agree with steve. sub head is better. nice to have one in chinese also. nice ads.
Well crafted. Simple, clear and clever way to change perception. Not complicated at all.
Nice and simple. Not complicated at all. I like them too.
I think they started with an intriguing visual and made it even more confusing from there.
Why’s the light on when the lamps not plugged in? The line doesnt explain this.
Yes very simple and does the job if you know what Ikea stands for.
If I know what IKEA stands for no matter how bad their ad is, why bother making them?
“Save even when you’re not”, is it trying to say you’re saving earth even when you’re not saving money because you buy from Ikea? Some would argue that Ikea is cheap, but their products are so badly made, they aren’t cheap at all if you think about it.
Or is it trying to communicate that they have battery operated lamps now? How are we saving the earth with more batteries?