ADK Tokyo out to raise their agency profile launching new creative publicity department

ASATSU-DK Creative Division (ADK) has established the ADK Creative Publicity Department, a new unit tasked with promoting awareness of the extensive range of ADK creative output.

In the same way a corporate PR division promotes a company’s distinctive products or a record company aggressively endorses new talent, the ADK Creative Publicity Department will work to promote the agency’s creative professionals and their output.

In addition to conventional creative output, the Creative Publicity Department will also promote awareness of individuals with exceptional talent. Beyond the advertising industry, the Department will aim to leverage the power and personal magnetism of ADK creators in fields as diverse as publishing and music, and also engage with the public at large.

The Creative Publicity Department is staffed by a team of professionals who will combine their knowledge of ADK’s creative output and familiarity with the talent gene pool while maintaining their current job titles in the Creative Division. The new team consists of (pictured L-R): Ken Shimizu, Executive Creative Director/Publicity Manager and Executive Producer, Seiji Tahara, Designer, Akio Yamauchi, Art Director/Producer and Akiko Suenaga, Creative Curator/PR/Editor.