Strawberryfrog becomes Famous in India

Just 16 months after launching in India the local founders of Strawberryfrog have gone independent and has re-branded itself as Famous Innovations. Raj Kamble is the Founder and Chief Creative Officer of Famous Innovations, while Arun Raman as Head of Strategy and Kamal Mandal as Chief Financial Officer complete the leadership team.

Deciding to go independent, Kamble says: “The last 16 months have been amazing at the agency. We have won 9 out of the 11 businesses we pitched for, and I am very positive about the team we have built. Now, in India, we are moving out of the licensing model of using a global brand name. Our true strength is our passionate team and nothing should stop us from investing in our people and in our work.”

Following the change of name, Famous Innovations will in no way be associated with StrawberryFrog globally. Famous will continue with its own roster of clients including Raymond, Titan Industries, SAB Miller, Lakme lever, Vadilal Ice-creams, Spykar, MassMutual USA, Total Environment and Piramal amongst others.

Kamble (left) says, “We are at an exciting phase of our journey and I believe that the work we have on the table with Mahindra RisePrize, Xylys by Titan and Raymond will make our clients proud.”

Raman threw some light on the new name, “Innovation is in our DNA. Our new name captures our spirit perfectly: making our client brands Famous through our innovative solutions.”