Bangkok Airways promises “Nothing’s Gonna Change My Love For You” via new television commercial created by nudeJEH Thailand
Bangkok Airways in conjunction with nudeJEH Thailand wanted to create a new corporate image campaign to capture the attention of both the Thai and foreign audience. After interviewing staff and customers, it became clear that the exceptional service comes not only from duty, but from personal attitude, which distinguishes it from other airlines. Hence the best words chosen to express this are ‘Passion for Service’.
Bangkok Airways is one of the largest airlines in Asia, originating 45 years ago as the only airline to fly to Samui Island, where they built their own airport. It’s known as Asia’s Boutique Airline, dedicated to personalized service, traditional Thai cuisine, and airport lounges for all passengers, not just business class.
“To showcase this ‘Passion for Service’, we came up with the idea to portray real-life experiences of the air crews, in a satirical way, emphasizing that Bangkok Airways promises to always take the best care of its passengers, no matter what,” said Jureeporn Thaidumrong, Creative Chairwoman nudeJEH.
The spot, directed by Basil Childers and John Kittithat via Songmue, features the popular 80’s song “Nothing’s Gonna Change My Love For You.”
Credits – Creative Chairwoman: Jureeporn Thaidumrong. Creative Group Heads: Adam Siriraka, Thanyaluck Pongacha. Copywriters: Jureeporn Thaidumrong, Adam Siriraka. Art Directors: Thanyaluck Pongacha, Natthapong Sriprasart. Account Service: Nichanan Tunduan. Agency Producer: Kanoksak Kanchanachutha. Production House: Songmue. Director: Basil Childers. Co-director: John Kittithat. Director of Photography: Rattakarn Srithavatchai. Producer: Janyaluck Khamdaeng. Editor: Ryan McGuire, Cutters. Post House: One Cool. Vocalist: Paul Ewing, Universal Music. Sound Production: CineSound.
3 Comments
They have made the script most of us would delete out of sheer embarrassment…is that genius or silly…I do not know.
love it.
Love the satire. Love the humour. Love the way it is executed.
Love that a traditionally boring airline client went for a whacky approach to an concept that all airlines like to push.
Understand the intention, but this is trying so hard it falls flat and feels more like a bad parody. Check out Delta’s inflight video to find out how its done right.