BCA banks on Y&R Group Indonesia

Giant Indonesian financial company BCA has appointed Y&R Group Indonesia to their account. Y&R has been awarded the creative duties for BCA for two product categories, Consumer Loan and International Banking, following a pitch that included five agencies: three local and two multinational.

“We are very pleased to have Y&R as our new partner for the International Banking and Loan products’ promotional activities. We, BCA’s marketing communication and our product team, were very enthusiastic to receive Y&R’s presentation on the final pitch. They were able to come up with a great presentation concept that was presented with accurate research. We are looking forward to building a future partnership with Y&R,” said Esther Meliana, Head of Marketing Communication, BCA.

Commenting on the win, Y&R Group Indonesia CEO John Domas (pictured) said: “More great wins for Y&R Indonesia as momentum continues in 2014. Welcoming another major client, adding to our recent Merck wins, is testament to the Group’s creative and strategic strengths across Y&R Advertising, The Campaign Palace and VML Qais Indonesia.”