BiC lighters and pens appoints Host Singapore

Host Singapore has been appointed to handle communications for BiC Lighters and Pens across Asia-Pacific.

Following a competitive pitch, Host will work to deliver integrated campaigns for BiC in 2014 that include management of social media channels.

“Host has shown enthusiasm in understanding our target markets and our products – we’re looking forward to working with them,” says Arthur Law, Marketing Director for Asia, BiC Product (Asia.)

.

“BiC has huge potential for growth in this part of the world. This is a great opportunity for both client and agency”, Dan Gibson, Group Managing Director, Host said.