Y&R Singapore and SOSnaked introduce the experience of pleasure points for BMW Asia
Y&R Singapore and production house SOSnaked have produced two tvcs for BMW Asia which were shot in Singapore over three days. The two films are about pleasure points different people experience driving a BMW.
The first spot is for adaptive headlights, they slightly turn when you turn the car. A successful father who always wants to have full control over everything. including his son. installs adaptive headlights and catches his son coming home late. The beem of light follows the son when he sneaks in.
The second spot features the BMW 6M, when you press M the car transforms into sports mode, gets louder, has more power and gives more pleasure whilst driving. In this spot the guy thought why not install the M button in his house and surprise his wife.
Credits – Creative Director: Bruce Watt. Agency Producer: Charmaine Wong. Production House: SOSnaked. Director: Simas Lindesis. Executive Producer: Andrius Dementavicius. DOP: Max Penzel. Animation: Romanas Zdanavicius. Post Production: Gravitate. Sound Design: SoundBoxing. Final Mix: Neon Sound.