Mobile network AIS and CJ Worx Bangkok turn every smartphone into a life saving platform
Every year in Thailand, thousands of people die because they don’t receive blood in time. This happens during accident-heavy periods like the Thai New Year and the recent political protests, which saw over 1,000 people injured. Meanwhile, in the 3 southernmost provinces, villagers are wounded daily by terrorist attacks.
All of these situations combined mean a blood bank crisis. Thousands of people try to help by posting blood requests on social networks. But finding blood takes time. Most of the time, when potential donors see the post, it’s too late. AIS, as a mobile phone operator which connects people and CJ Worx Bangkok, saw the opportunity to help and created a CSR campaign to increase brand preference.
AIS presents ‘Blood of Hope’, the largest social donor network that turns every smartphone into a life saving platform.
1 Comment
Very nice…very helpful….Id give this an award or two.