Isobar Shanghai bolsters senior leadership team

Digital marketing agency Isobar has promoted Rohan Lightfoot to Managing Director of Isobar Shanghai. With an on-going ambition to strengthen the China leadership team with pioneering talent, this is Isobar’s latest move in a series of senior level appointments, that saw Tim Doherty named as Chief Creative Officer last week, and two veteran digital General Managers, Laura Wu and Sonia Feng, added to the agency’s Shanghai senior management team recently.

With 20 years of industry experience, including seven years in China, Lightfoot has extensive marketing experience for some of the world’s most famous brands such as adidas and Coca-Cola. Lightfoot spent time at Carat China prior to joining Isobar as Asia-Pacific regional business director in 2012.

Prior to joining Isobar Shanghai, Laura Wu served at Dentsu Group, where she led the key client team for Lenovo. Wu has also spent time on the client side, bringing a wealth of brand strategy and digital experience to the team.

Sonia Feng joins Isobar from the Aegis group agency Vizeum. She has 18 years’ experience in the creative, media and digital industries working with brands such as Mondelez and Nikon.

Commenting on his appointment Lightfoot said, “I can’t think of a more exciting role than to lead Isobar in the world’s most dynamic digital environment. My goal is to build on the fantastic track record of success that is Isobar in Shanghai and help it to become even more successful. W’re building a team that will equip Isobar to build a global reputation in the coming years.  It’s an incredible privilege to be part of what we’re building here.”

Photo caption: L-R Wayne Fan, Sonia Feng, Rohan Lightfoot, Laura Wu, Tim Doherty