Cannes Contenders: New Zealand’s best chances
How will New Zealand perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…Here is the best work from 3 of New Zealand’s best agencies. Starting from next week CB Asia will be profiling some of the best chances from Asia. If you want to be featured email kim@campaignbrief.com for the details.
DDB New Zealand
To promote the season premiere of Game of Thrones, DDB New Zealand gave fans the one thing they all wanted the chance to bring down the despised character of King Joffrey. Five days before the premiere we erected a 7m statue of the King in NZ’s largest public square, then invited fans worldwide to topple him via a winch, activated every time #bringdowntheking was used on Twitter. They could watch progress via live stream on our dedicated website.
DDB New Zealand
In 2013 the New Zealand government passed a law that pushed the producers of legal highs to safety test them on dogs. Animal-rights activists, Paw Justice, asked DDB Group New Zealand to create a campaign that would force the government to review this law. With very little money or time, we needed to do something drastic to get the publics attention, so we took away what they love. We created an animal strike, with the aim of blocking animal content in New Zealand for one day. All mediums worked together seamlessly to create the strike, gain awareness and spread our petition all at the same time. Through public pressure the government was forced to review the law and are looking at an amendment right now.
DDB New Zealand
Steinlager, NZ’s leading beer brand, decided it was a good time to promote a more sensible drinking attitude. The campaign crafted by DDB NZ centres around making fun of friends who have had to much to drink, heroing a sensible drinker at a party who draws random pictures on his mates.
DDB New Zealand
To celebrate Rialto’s television premiere of the award-winning movie, Shopping, DDB New Zealand set up the Shopping Shop. A two-hour LIVE online auction featuring the lead actors where Kiwis had the chance to ‘score mean as stuff’ including original props from the movie.
Clemenger BBDO, Wellington
No one should pay for a mistake with their life. When we drive, we share the road with others, so the speed we choose to travel at needs to leave room for any potential error.
Clemenger BBDO, Wellington
Three Maori boys find themselves in a situation familiar to most kids growing up in New Zealand, sitting outside in the car, waiting for one of their dads to come out and drive one of them home. The only thing is, the dad has been blazing, and the kids know it. We watch them change from comical to contemplative, as they examine their own awareness of their dad’s behaviour in the raucous, imaginative way only young boys can.
Clemenger BBDO, Wellington
A series of spots for New Zealand Transport Agency aimed at guys who often enjoy a bit of a toke, but don’t think it affects the way they drive. Many of them think because they drive slower, they’re safer. What they don’t realise is it makes them slower to react.
Clemenger BBDO, Wellington
A series of spots for New Zealand Transport Agency aimed at guys who often enjoy a bit of a toke, but don’t think it affects the way they drive. Many of them think because they drive slower, they’re safer. What they don’t realise is it makes them slower to react.
Clemenger BBDO, Wellington
A series of spots for New Zealand Transport Agency aimed at guys who often enjoy a bit of a toke, but don’t think it affects the way they drive. Many of them think because they drive slower, they’re safer. What they don’t realise is it makes them slower to react.
Barnes, Catmur & Friends
To promote the 34th New Zealand Axis Awards Clemenger BBDO, Wellington created the ‘Share the Love’ campaign. New Zealand’s top agencies were asked to show some love for one of their competitors. Here is Barnes Catmur & Friends sharing their love for Special Group.
Barnes, Catmur & Friends
This Easter, Hell Pizza released a pizza made with gourmet rabbit meat. To show how much they care about real ingredients, and to give the Internet something to complain about, they launched it with a billboard made entirely out of leftover rabbit skins. Just because you’re evil, doesn’t make waste okay.