SoyJoy Indonesia to continue diabetes education program with KLIX Digital for a second year

PT Amerta Indah Otsuka has awarded the digital account of SoyJoy Indonesia to KLIX Digital to handle it’s digital marketing strategy and activation for a second year.

“KLIX Digital has the same vision as SoyJoy and we believe that with the strategy made by KLIX, we can educate Indonesians about health, especially diabetes,” said Dafina Nur Amalina, Brand Manager of SoyJoy Indonesia

This collaboration will continue the ongoing mission set by SoyJoy and KLIX Digital to provide health education, especially on the topic of diabetes to the people of Indonesia.

By consistently using content marketing strategy in this second year, this collaboration is expected to strengthen the positioning of SoyJoy even further as an ideal and healthy snack for people who care about a healthy lifestyle and also for people with diabetes or the potential to be diabetic.

SoyJoy and KLIX Digital realize that “diabetes” is not a popular topic for discussion in the digital world, especially for the younger generation, which is still the largest population of netizens in Indonesia. This will be an exciting challenge for both SoyJoy and KLIX Digital as a partner. The right content strategy then becomes crucial for the success of this SoyJoy campaign.