Asia’s New York Festivals’ jurors provide some insights on the judging process and experience
Asia had a large representation on the New York Festivals Executive Jury this year. Representing Singapore was BBDO Proximity’s Ronald Ng (BBDO); representing India was KV Sridhar (Leo Burnett); representing the Philippines was Merlee Cruz-Jayme (DDB DM9 JaymeSyfu); representing China was Polly Chu (JWT); representing Hong Kong were Jeffry Gamble (DDB) and Chris Kyme (KymeChow); representing Vietnam was Masako Okamura (Dentsu Asia); representing Korea was Wain Choi (Cheil); and representing Japan was Minoru Hakamada (Daiko).
Below you can hear a few short comments from some of them on the five day judging process and experience, held at the New York Palace Hotel in New York last week.
Ronald Ng, Chief Creative Officer of BBDO&Proximity Singapore, gives advice and insight on what makes great advertising.
KV Sridhar (aka Pops), former Chief Creative Officer India&Sub Continent of Leo Burnett, comments on the evolving industry and the changing trends in this year’s works compared to those of last year.
Jeffry Gamble, Chief Creative Officer of DDB Group Hong Kong & Guangzhou talks about his experience with the NYF judging system and the criteria the judges are using to evaluate the work
Take a look at Merlee Cruz-Jayme (Chairman and CCO of DM9 Jayme Syfu)’s favourite parts of New York Festivals.
Polly Chu, Chief Creative Officer of JWT Beijing, talks about the learning opportunities in the judging process.