The flying eye test designed by Lowe and Omo helps poorer children in rural Vietnam
A child’s eye is the most important organ for their development. In Vietnam eye related problems are as high as 60% amongst kids aged between 6-10 years old. The problem is at its peak in rural parts of Vietnam. The treatment for near-sightedness is expensive and almost inaccessible in rural area. Early detection of this problem is the only means to possible solutions. Vision problems are not easy to identify for a person of any age, let alone a kid of five. Kids find it difficult to explain to their parents about this problem.
Kite flying is a social activity in Vietnam. Families get together and fly kites on holidays in communal places. To spread the message of eye-testing and to make it accessible to poor people, Lowe Vietnam and Omo designed the flying eye test. Staying true to the brand spirit, a simple eye test was created around the common act of kite flying.
The Snellen Chart is the most commonly used method of eye testing. Omo recreated the eye test with ophthalmologists. The kite can approximately determine visual acuity, peripheral vision and colour vision. By using a simple cost effective threat marker for the right distance and alphabets printed on the kite, the flying eye test became a novel cost effective idea loved by parents and kids, proving that even major social problems can be solved outside.
2 Comments
Has nothing to do with Omo as brand really? A bit of a stretch.
I think its about problems being solved outside right? seems like a nice idea for omo.