M&C Saatchi + Jaguar Singapore launch ‘how alive are you’ campaign featuring 3 brand friends
M&C Saatchi has launched a new campaign for Jaguar in Singapore which will be rolled out across other markets over the next quarter. The campaign communicates Jaguar’s proposition of “How alive are you?” and showcases Jaguar’s brand values of ‘performance’, ‘design’ and ‘innovation’. This campaign also coincides with the launch of Jaguar’s top-of-the-line F-TYPE Coupe. It was released in Singapore recently featuring Min Lee, Eric Khoo and Andre Chiang as Jaguar’s ‘Brand Friends’ and will be rolling out to various markets over the next few months featuring different local ‘Brand Friends’.
“For the new campaign, M&C Saatchi Singapore demonstrated a deep understanding of what really makes the Jaguar brand come alive and delivered solutions in an engaging and insightful way”, said Russell M Anderson, Managing Director, Jaguar Land Rover Asia Pacific Importers.
Tanuj Philip, CEO and Founding Partner of M&C Saatchi Singapore said, “It’s a brand with great momentum driven by people with energy and verve. We are simply delighted to have the opportunity to develop wonderfully innovative work”.