Cannes Contenders: BBDO Thailand

How will Asia Pacific perform at Cannes this year? During the lead up to the Festival Campaign Brief will be showcasing the work we hope will impress the judges …

Blind Taste

In Thailand, blind people are often perceived to be inferior but losing one sense enhances the others, especially a sense of taste.

We helped Thailand Association of the Blind create Blind Taste, a food critic tv show hosted by blind people in order to find restaurants where food is all about the taste rather than their looks.

The show became instant hit. The blind is not only capable of being a lotto seller but the one with a real ability.  

Hair Tag Project

For woman, losing hair is like losing their femininity. Hair donations for wigs are in low supply, and the wigs available are typically too expensive for the average patient to afford.

The Lounge Hair Salon wanted to help. Every year they support patients by receiving and transferring donated hair to them, and this year they wanted to find a way to empower people to feel that they can make a difference and increase the number of donations to help cancer patients.

BBDO and Proximity Thailand decided to let everyone be a part to bring back the femininity. HairTagProject – the world’s first Instagram campaign activated by the Tag People function. The Lounge Hair Salon posted photos of cancer patients who had lost their hair to the shop’s Instagram account, and then tagged followers who have long hair and encouraged them to donate their hair. At first glance, people see ordinary photos of patients without hair but when they tap the pictures, a virtual wig made from tags appears.

Light Adaptive Poster

Optic Square, a leading eyewear store, wanted to promote the Light Adaptive Lenses for the summer. BBDO and Proximity Thailand created posters that could adapt and respond to light. The world’s first light adaptive poster to demonstrate the exact benefit of Light Adaptive Lenses which is able to transform your eyeglasses into sunglasses automatically when exposed to sunlight.

Vitamilk : Dead Batteries For Dead Batteries

To remind consumers that there is always power within to recharge, Vitamilk built the Vitamilk Recharge Station “Dead Batteries For Dead Batteries”, the world’s first signboard that collected dead batteries to create power for dead batteries.

Tisco Bank discovers the new type of office syndrome!!

Office Syndrome is the result of unhealthy working habits causing serious illness among office workers that leads them to miss out chances in life. Tisco Bank, Thailand’s leading investment bank has discovered the new types of office syndrome, ‘Office Syndrome 2013’ which is now spreading virally.

Fight : Spaghetti

“Your favorite menus are so ready to attack you every time you have it. Be prepared, with “Fight” Ultimate Stain Remover.”