Cannes Contenders: Ogilvy & Mather Hong Kong
How will Asia Pacific perform at Cannes this year? During the lead up to the Festival Campaign Brief will be showcasing the work we hope will impress the judges …
Hong Kong summers are notorious for torrential rain, and our campaign for Cebu Pacific offered an escape from the miserable weather. Using water repellent spray, we created ads across the city that only appeared when it rained.
Dutch artist Redmer Hoekstra brought something very special to this series of illustrations for Faber Castell water-soluble graphite pencils. The striking images, together with the subtlety of the idea, really hit you when it all connects.
An entire site experience that can only be activated by sight via a webcam. What an absolutely perfect way to spark publicity for Orbis and to help the 40 million people suffering from avoidable blindness worldwide.
The launch date for their latest property in Istanbul had the unfortunate backdrop of some pretty serious rioting. With some very real sensitivities, we had to tread lightly. In the end, we lit up the Bosphorus, literally, with messages of positivity and goodwill.
An unashamedly odd little film for an odd little mint. Huffington Post called it “nipple licking good” and I would have to agree. It created quite a stir and was shared online all over the world – not bad for a commercial in Cantonese