Cannes Contenders: DDB Shanghai
May 26 2014, 1:20 pm | | No Comments
How will Asia Pacific perform at Cannes this year? During the lead up to the Festival Campaign Brief will be showcasing the work we hope will impress the judges ….
Dairy company Fonterra issued concerns about Clostridium Botulinum contaminated why protein concentrate entering the supply chain, facing backlash from China’s vocal social media. DDB Shanghai launched a credibility-rebuilding PR strategy “Ask Fonterra, Ask Me” capturing all concerns on China’s social network and diverted them into their site with real answers.