Cannes Contenders: DDB Mudra Group India
May 29 2014, 12:48 pm | | No Comments
How will Asia Pacific perform at Cannes this year? During the lead up to the Festival Campaign Brief will be showcasing the work we hope will impress the judges ….
On 15 July 2013, the 163-year-old telegram retired. Birla Sun Life insurance, in partnership with DDB MudraMax, took the opportunity to send a sobering sales message to its HNI leads.
In the last few hours of the telegram’s existence, Birla Sun Life set out to remind their prospects of their imminent futures. Telegrams were sent out to 5,000 leads containing a single message: “The telegram retires today. With no future plans. Do you have plans for your future?”