Burn it to earn it with app via Hakuhodo Asia Pacific that converts calories into cash

The latest word on health in Thailand is an app that is the brainchild of Hakuhodo Asia Pacific. With the support of the Thai Health Promotion Foundation, the team from Hakuhodo Asia Pacific created Sweat. Shop. It’s the first app in the world that allows you to turn the calories you burn while exercising into cash.  

The insight to the creation of this app came when the team discovered that most Thai people do not like exercise. In fact, physical inactivity is the main leading factor that is responsible for 73% of deaths in Thailand, and what’s concerning is the fact that young Thai people are much less healthy than their older generation. Sadly, less than 30% of young Thai people are regularly engaged in physical activity.

One of the best incentives to get people exercising is to give them real tangible monetary rewards. These cash rewards or Sweat Coins, as they are called, can then be used to purchase goods from local stores around Thailand. Unlike any other apps that are currently available in the market, this app actually gives both health and real, tangible, meaningful rewards. Another good thing is, there is nothing complicated about using this app as it is very intuitive. All you need to do is download the app, then use your Facebook account to log in, then choose your activity, exercise, burn calories and watch your calories convert into Sweat Coins.

The more calories you burnt the more Sweat Coins you earn. With these Sweat Coins securely in your account, you can go into any of the many stores signed up to this programme to buy merchandise of your choice. Your banked Sweat Coins act just like cash. Just like a regular bank account, you can always track on your app to see just how many calories you have burnt, how many Sweat Coins you have spent to date and how many you have left.

Aside from that, Sweat.Shop. also gives the user helpful health tips: from eating correctly to exercise regimens. The app also provides a store guide to what’s available in any of the participating stores, so in a way, the stores will get promoted.

In the very first week of launch, we tracked that 4,559,800 calories had been burned and 91,196 Sweat Coins earned. You’ve got to BURN IT to TO EARN IT but you’ll have a lot of healthy fun along the way.