Tribal Worldwide Singapore + Clear make sure fans have nothing but football on their minds
Tribal Worldwide Singapore has released a new campaign for Clear Men Singapore around the football world cup.
‘Clear Headers’ is a football game that lets you score goals using your mind. By linking football-pitching machines with headbands using electroencephalography, Clear Headers has been created to test your ability to focus, relax and stay confident. The headband powers the machine by gauging your focus and concentration, so the clearer your mind is, the more goals you’ll score.
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The event will be held at Clarke Quay’s central fountain square tomorrow, Friday and Saturday. The grand finale on 28 June will be graced by Manchester United Legend Andy Cole.
“Clear wants to form a stronger bond with football fans and Clear Headers helps the brand do exactly that. It’s a great example of how technology can complement a creative insight,” says Vinod Savio, Creative Director at Tribal Worldwide Singapore. “And although the idea is technically advanced, the end user experience is engaging and simple. During a season when very brand is on hyper drive, we’ve managed to deliver an idea that’ll keep Clear on top of your mind.”
Credits – Chief Creative Officer: Neil Johnson. Head of Tribal: Jeff Cheong. Group Executive Creative Director: Joji Jacob. Creative Director: Vinod Savio. Associate Creative Director: Lydia Lim. Art Director: Sylvester Poh. Copywriter: Abhinav Ullal. Business Directors: Lauren Ahearn & Paul Ducre. Account Servicing: Anand Daniel. Agency Producer: Jamie Yao. Head of Technology: Wee Lee Yeo. Lead Technologist: Arie Ganapathi. Digital Strategist: Cheryl Ong. Content Engineer: Kang Guang Xiang. Software Engineer: Huy Nguyen. Project Director: Leslie Go. Project Manager: Raymond Hiew. Head of Production: Steven Chin. Production House: Veer Pictures.
2 Comments
Man Id like to see this machine at work up close….as i thought electroencephalowhatever translates brain activity to paper like a cardiogram. Will report back from clark quay.
The one thing i did not get convinced about was the link between focus/concentration and a dandruff removing shampoo….two completely different things.
Perfect combination!
Love how you bring the connection between soccer and a shampoo.
If staying clear headed is the way to score more goals at the event, I’ll say you guys did an amazing job in marrying it with an anti dandruff shampoo.