FIN Design+Effects showcases new laptop for Lenovo China using new software Bitfrost
Fin Design + Effects was recently appointed to create an all-CG animation extravaganza showcasing the unique features of Lenovo’s T440 laptop.
Hutiu Group’s Creative Director Kevin Ng requested Fin’s VFX artists, under the leadership of in-house VFX director Stuart White, to supply a complete end-to-end visual solution for the campaign.
White said, “It was a really smooth experience working with Kevin on this job. He had clear ideas about how to highlight the product’s features, but he really trusted us to come up with the sets, acting, cuts and camera angles to tell that story. We took that freedom and ran with it.”
The job broke new technological ground for Fin, utilizing new software Bitfrost, to create fluid simulations throughout the spot. White comments, “That was the big unknown for this project. Bifrost was only released after we had commenced production on the job and we had to write hundreds of lines of code to get it to do the stuff we needed the water to do. But the results were terrific and looking back everyone here at Fin loves the water shots the most.”
EP Alastair Stephen said, “The finished commercial really reflects the workflow typical of so many projects in this new era. Asia-focused with close contact with the agency and a complete package of visuals supplied for cinema and print from a flexible facility inclusive of design & direction with world class VFX.”
Credits – Creative Director: Kevin Ng. Account Executive: Shu Di. Agency Producer: Mark Summerville. Production Company: Fin Design + Effects. VFX Director: Stuart White. CG & Animation Supervisor: Stuart White. Executive Producer: Alastair Stephen. CG Team: Roy Malhi, Gerard Kloeke, Tom Corbett, Nick Kaloterakis, Joe Wue, Duncan McLaren. VFX Artist: Blake Durey.