Japan leads Cannes Design Lions with 27 shortlists: 11 shortlists to Dentsu Tokyo

June 17 2014, 4:04 pm | BY Lynchy | No Comments

MotherBook.jpgThe shortlist for the Design Lions category has been released with 69 shortlists, out of a total of 248, being awarded to Asia.

This year there were a total of 2624 entries from 66 countries and entries are awarded for their creativity, execution and the level of consumer engagement.

Japan leads the pack with 27 shortlists. Hong Kong follows with 10, China with 9, Singapore with 6, India with 5, Thailand with 3, The Philippines and Hong Kong with 2 and Vietnam with 1 shortlist.

From Japan, Dentsu Tokyo as been shortlisted with 11 entries and Hakuhodo Tokyo has 4 shortlists. Also shortlisted is the highly-fancied “Mother Book” from Dentsu Nagoya.

From Hong Kong Red Fuse has 7 shortlists for Colgate Toothpaste. Ogilvy Beijing has 4 shortlists – all for “Words Can Be Weapons” for the Center for Psychological Research Shenyang.

DOWNLOAD THE DESIGN SHORTLIST: Design Lions 2014 Shortlist.xlsx