Geometry Global and Chivas Hong Kong make a charismatic toast to the modern gentlemen
Geometry Global, having recently merged with G2, OgilvyAction and JWTAction, has launched the second phase of their highly successful advertising platform “The Scene” for CHIVAS18, the world’s leading purveyor of premium Scotch whisky.
The campaign, “A Tribute to the Modern Gentlemen” centers around three biographical films based on the lives of real men from different walks of life, including a venture philanthropist, filmmaker and social designer. Each story explores the qualities of the real modern gentlemen and how their knowledge and achievements influence and empower the people around them.
“Chivas stands for style, charisma and substance just like today’s modern gentleman,” said Harshad Sreedharan, Group Account Director at Geometry Global Hong Kong. “Their success does not center around themselves, but how their actions and choices can impact and better the world around them. This is the spirit that Chivas wants to capture and share.”
As part of the campaign, Geometry Global partnered with Social@Ogilvy to create a social calendar for Facebook. Each week, custom-created Chivas cocktails inspired by the qualities of modern gentlemen in film and real life, were featured and shared with fans on Facebook.
Credits – Geometry Global – Creative Director: Paul Ho. Senior Art Director: Ricky Cheng, Group Account Director: Harshad Sreedharan. Senior Account Manager: Vanliza Cheng. Account Executive: Chris Yeung. Reworks – TV Producer: Francis Li. Social@Ogilvy – General Manager: Rudi Leung. Senior Strategist: Winnie Chan. Associate Regional Strategist: Dino Man. Social Content Specialist: Maxwell Ip.