Strong showing from Asia in Design Lions with 7 Gold, 8 Silver and 13 Bronze: Japan dominates
The Design Lions category at Cannes saw a stunning performance from the Asian region – reaping in 28 of the overall total of 68 Lions awarded. The Design awards presentation has just concluded and 7 Gold, 8 Silver and 13 Bronze Lions are making their way back to Asia.
Japan dominated the Asian tally with 17 awards – 5 Gold, 5 Silver and 7 Bronze.
The Dentsu network had a stunning result with 3 Gold, 3 Silver and 4 Bronze spread between their Tokyo and Nagoya agencies.
Dentsu Nagoya won 2 Golds and 1 Silver for “Mother Book” for Kishokai Medical Corporation (pictured top). Dentsu Tokyo won Gold and Silver for ‘The Beautiful Black List” for Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo (below) and Silver and Bronze for ‘Sound on Honda/Ayrton Senna 1989’ for Honda.
Other Gold Lion winners from Japan were Mr Design Tokyo for ‘Tamabi’ for Tama Art University and Hakuhodo Tokyo for ‘Penguin Navy’ (pictured middle) for Sunshine Aquarium.
After only winning their first ever Lion for Myanmar in the Outdoor Category yesterday, Y&R Myanmar (together with Redfuse Communications Hong Kong) has gone even better, winning a Gold Lion and 2 Silvers for their Colgate-Palmolive “Cavities Attack at Night/Good Food vs Bad/Grandpa’s Teeth” campaign.
Ogilvy & Mather Mumbai also picked up a Gold Lion for “:{TO:} Clefttosmile” for Operation Smile India.
The Design jury, led by Ije Nwokorie, Global CEO, Wolff Olins, judged a total of 2624 entries and shortlisted 248. They awarded the Grand Prix to Anti Bergen in Norway for their design of the Bergen International Festival Brand Campaign. 12 gold, 21 silver and 34 bronze trophies were also given.
Launched this year, the Product Design category received 194 entries. Donghoon Chan, Executive Vice President, Samsung Electronics, led the jury who decided to give the inaugural Grand Prix to G-Star RAW Amsterdam / FHV BBDO Amsterdam / Part of a Bigger Plan, The Netherlands, for the ‘Raw for the Ocean’ clothing collection from G-Star RAW. 28 products were shortlisted and the jury went on to award 8 Product Design Lions.
A full list of the 28 Design Lions awarded to Asia is listed below.
DOWNLOAD THE WINNERS: Design Winners – Cannes Lions 2014.xlsx
JAPAN
GOLD LION
THE BEAUTIFUL BLACK LIST
YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO
DENTSU Tokyo
GOLD LION
MOTHER BOOK
KISHOKAI MEDICAL CORPORATION
DENTSU Nagoya / OPENENDS Nagoya
GOLD LION
MOTHER BOOK
KISHOKAI MEDICAL CORPORATION
DENTSU Nagoya / OPENENDS Nagoya
GOLD LION
TAMABI
TAMA ART UNIVERSITY
MR_DESIGN Tokyo
GOLD LION
PENGUIN NAVI
SUNSHINE AQUARIUM
HAKUHODO Tokyo
SILVER LION
ROLLING EGGS
SHIGA ART SCHOOL
CREATIVE POWER UNIT Tokyo
SILVER LION
MOTHER BOOK
KISHOKAI MEDICAL CORPORATION
DENTSU Nagoya / OPENENDS Nagoya
SILVER LION
THE BEAUTIFUL BLACK LIST
YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO
DENTSU Tokyo
SILVER LION
SOUND OF HONDA/AYRTON SENNA 1989
HONDA MOTOR CO.
DENTSU Tokyo
SILVER LION
HANDS ON SEARCH
YAHOO! JAPAN
HAKUHODO KETTLE Tokyo
BRONZE LION
140TH
TAISEI CORPORATION
DENTSU Tokyo / COMMON DESIGN Tokyo
BRONZE LION
WHITE SHADOW
DMG::EVENTS JAPAN
HAKUHODO Tokyo
BRONZE LION
CUP SAKE
ASABIRAKI CO.,LTD / TOMITA SHUZO INC.
HAKUHODO Tokyo
BRONZE LION
NEWS BOTTLE!
THE MAINICHI NEWSPAPERS
DENTSU Tokyo
BRONZE LION
HOTEL JAPAN
MORI Tokyo / DENTSU Tokyo / PEN. TOKYO
BRONZE LION
GOAL IS THE GOLD
YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO
DENTSU Tokyo
BRONZE LION
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO.
DENTSU Tokyo
INDIA
GOLD LION
:{TO:) CLEFTTOSMILE
OPERATION SMILE INDIA
OGILVY & MATHER INDIA Mumbai
BRONZE LION CAMPAIGN
MANGO, PEAR, TANGERINE
PERFETTI VAN MELLE
McCANN WORLDGROUP INDIA Mumbai
MYANMAR
GOLD LION CAMPAIGN
CAVITIES ATTACK AT NIGHT, GOOD FOOD Vs BAD, GRANDPA’S TEETH
COLGATE-PALMOLIVE
RED FUSE COMMUNICATIONS Hong Kong / Y&R MYANMAR
SILVER LION CAMPAIGN
CAVITIES ATTACK AT NIGHT
COLGATE-PALMOLIVE
RED FUSE COMMUNICATIONS Hong Kong / Y&R MYANMAR Yangon
HONG KONG
SILVER LION
TURNING EDUCATION INTO PACKAGING
COLGATE-PALMOLIVE
RED FUSE COMMUNICATIONS Hong Kong / Y&R MYANMAR Yangon
CHINA
SILVER LION
WORDS CAN BE WEA
PONS
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG
OGILVY BEIJING
BRONZE LION
LIGHT AFTER SCHOOL
HAIER
PUBLICIS SHANGHAI
BRONZE LION
CAPTURED IN AUDIO
PENGUIN CHINA
Y&R BEIJING
THAILAND
BRONZE LION
EFFECTIVE MICROORGANISMS CALENDAR
EMRO ASIA CO.,LTD
CREATIVE JUICE\BANGKOK
THAILAND
SOUTH KOREA
BRONZE LION
INVISIBLE PEOPLE
UNHCR
CHEIL WORLDWIDE Seoul
SINGAPORE
BRONZE LION
UU 3D CUSTOM FIGURINES
KINETIC + SCOTTS SQUARE + MIKANBAKO
KINETIC SINGAPORE
SINGAPORE