MMA Singapore adds to APAC board of directors

The Mobile Marketing Association (MMA) has announced the addition of seven new industry leaders to its APAC Board of Directors. Elected by the MMA’s APAC membership, new board members will serve a two-year term beginning immediately.

Ashutosh Srivastava, Chairman & CEO, APAC & Emerging Markets, Mindshare has been elected Chairman, while Andrew Knott, Vice President – Digital, McDonald’s Corporation is named Vice-Chairman of the Board. Former Chairman Rahul Welde, Vice President – Media, Unilever, assumes the post of Chairman Emeritus.

The new and re-elected board members include:

·         Dick van Motman, Chairman & CEO, Dentsu Aegis Network South East Asia (pictured)

·         Ambrish Jain, VP Marketing, Lenovo

·         Anindya Datta, Chief Mobilewalla, Mobilewalla

·         Damien Cummings, VP & Chief Marketing Officer, Philips ASEAN & Pacific

·         Dan Neary, Vice President of Asia Pacific, Facebook

·         Graham Christie, Chief Commercial Officer & Co-Founder, Big Mobile Group

·         Joe Nguyen, Senior Vice President, APAC, comScore, Inc

Commenting on his role, Ashutosh said, “I’m honored to join forces with some of the best thinkers and doers in this business, as part of the new MMA APAC Board of Directors. We’re looking forward to collectively helping remove hurdles, evolve universal industry standards, share insights and hard evidence of mobile’s effectiveness and ways to integrate it with other media platforms. We are lucky to have the support of all the industry players who can help make this happen – publishers, telecommunications’ providers, mobile hardware manufacturers, technology platforms, ad networks, agencies, and brand marketers.”

“Mobile continues to push APAC marketers to re-think the way they approach marketing and to use data and technology to engage with consumers. The conversation has shifted towards how we can build capabilities and further help the ecosystem to leverage mobile,” said Rohit Dadwal, Managing Director for MMA APAC. “I’m confident that under the guidance of the new Board, our members will be able to leverage the MMA’s resources and network to accelerate mobile marketing in their business.”

Ashutosh added, “While consumers spend most of their time accessing information and entertainment on their mobile devices, there is still a lot of work to be done before mobile becomes the heart of all brand marketing efforts. Marketing is increasingly heading towards an always-on, real time optimization approach, built around the idea of brands as publishers, and we see mobile media devices as central to bringing this concept to life.”