RHB Banking Group appoints Dentsu Utama Malaysia as its strategic and creative agency

RHB Banking Group has appointed Dentsu Utama Kuala Lumpur as its advertising agency for its strategic and creative business following a credential presentation that impressed key senior management of the bank.

Commenting on the new business, En. Omar Shaari, Chief Executive Officer, Dentsu Utama Sdn Bhd, (pictured) said, “It is an absolute privilege to work and partner with RHB Banking Group to help strengthen an already established and successful brand. We are confident this partnership combined with our vision of innovating the way brands are built will help fulfill the client’s ambition of taking the brand to the next level. We thank RHB team for their trust and confidence in our work. This appointment is a testament of our acumen and knowledge of the banking industry. We will continue to stay absolutely focused on our client’s business to ensure that we help them to succeed in this highly competitive marketplace.”

The team at Dentsu Utama will work closely with RHB on strategic communication planning and develop innovative creative work across RHB’s retail and business banking.

S T Rajen, Head, Group Brand Marketing, Group Corporate Services, RHB Banking Group, said, “We have chosen to partner with Dentsu Utama as one of our advertising agencies to support our creative approach towards strategic brand and product positioning across the group as we believe that Dentsu Utama will be able to work effectively with our team as we seek to create a higher level of innovative and strategic communication,” concluded Rajen.