DDB Group Singapore’s Radar adds content creation and technology capabilities

DDB Group Singapore has announced four new solution offerings under Radar. Radar is a consulting practice that taps into consumer conversations and customer data to uncover insights that lead to strategy planning and creative solutions. The new Radar solutions are:

1. Campaign Navigator – To quickly identify consumer insights for your brand

2. Brand Deep Dive – In depth research that turns consumer insights into strategy for growth

3. Content Wavemaker – Content creation that taps on social trends for compelling engagement

4. Engagement Solutions – Immersive technology solutions that work across social, web and mobile

Radar was the brainchild of Regional Strategy Director, Carlos Palacios (pictured above) who started the practice in 2011 to apply insights from social media conversations to strategy planning. Since then, Radar’s methodologies have been proven by many clients including DBS, NEA, ExxonMobil, McDonald’s, Volkswagen, and Courts.

The revamp was in part the work of Radar’s new Consulting Director, Benjamin Koe (pictured left) who joined in late 2013. Koe was formerly the CEO and co-founder of award-winning social media monitoring and analysis company JamiQ. Before JamiQ, he was a consultant at public relations firm Hill & Knowlton.

“With Benjamin’s expertise in social insights, content creation, and technology, we could reinvent Radar to better meet the social and digital needs of clients today,” said Palacios, “While social insights and strategy are a great start, the new content creation and engagement solutions are about turning those plans into actions that yield results.”

“We need to stay two steps ahead of the industry and be ready to meet the challenges of today,” said Koe, “This revamp of Radar is only the beginning of what we can do when technology, data, and expertise come together.”