AirAsia encourages Aussies to escape in a new campaign featuring three spots via Publicis Mojo
July 3 2014, 9:33 am | | 1 Comment
The kind of holiday that Australians typically want from a trip to Asia is a short but relaxing escape from routine and the pressures of life and work.
Publicis Mojo has used this insight in a way that expresses AirAsia’s personality, allowing the brand to stand out in a typically conservative category.
In each scenario, the character finds a unique solution that is only achievable at one of AirAsia’s destinations.
1 Comment
They’re real, and they’re good … they are just not really good.