Arcade Indonesia awarded social and digital management for ice-cream brand Cornetto

Unilever has consolidated all of its social and digital management for the Cornetto brand with Arcade in Indonesia. This new win for Arcade builds upon its relationship with Cornetto, after it won a major slice of the business in March this year. It adds social management to the existing digital strategy assignments, ensuring that all this work will now be handled by only one agency: Arcade.

The appointment comes at a time when ice-cream consumption is rapidly rising in Indonesia, especially amongst the key teenage segment. Improved distribution channels paired with lifestyle changes in the market have made Indonesia a key growth opportunity for Unilever’s ice-cream brands, especially Cornetto.

Unilever Indonesia, Country Media Manager, Tessa Mahendra Tamin said, “We are really pleased to award Arcade with even more work for Cornetto. We have high hopes given their outstanding performance already this year on this brand and for other businesses they handle for Unilever.”

Arcade Jakarta ECD, Alfa Aphrodita (pictured above) said, “We have had much to celebrate recently and this is another great win. We are really proud of our Unilever relationship and the confidence they continue to show in us through this appointment. We look forward to building on the fantastic partnership we now share with the Cornetto Brand Team.”