Di9it Philippines beefs up digital creative offering

Di9it, the digital creative agency of DM9 JaymeSyfu in The Philippines, has hired three young digital talents. Joining the agency are Carlo Herrera (Copywriter), Dominique Tiu (Account Manager), and Camille Robles (Social Media Manager) respectively.

Carlo Ople, Di9it Managing Director & Partner, said the hires were in response to rapid business growth.

“We’ve been doing interviews and endlessly sifting through resumes for the last three months to look for the best people to join the team,” said Ople.

With regards to the selection process, Ople put a strong emphasis on the importance of having an attitude of continuous learning because of the rapidly evolving digital landscape: “More than just the expertise we were looking for people that are growth-oriented. In digital things change quickly and we need people who are like sponges that just keep learning everyday. We have saying here that the real digital experts are forever digital students and I believe we got the right ones with Carlo, Dominique, and Camille,” he shares.

Herrera came from MRM where he was initially hired as a Digital Art Director. His passion and aptitude for writing kept resurfacing as he took as on copy writing volunteer work while constantly learning about the craft by reading and practicing. This led him to eventually shifting to becoming a Copywriter (still in MRM) where he worked on several blue chip accounts such as Coca-Cola, Jollibee, and Nestle Kit Kat as a Copy Writer.

A very familiar face in the blogging circuit, Dominique Tiu made a name for herself as an iconic fashion blogger.  Unknown to most she actually had a thriving career in GMA as one of their Key Account Managers where she was consistently hitting her quota targets. Seeing the strong demand for digital, she eventually made the decision to shift career tracks but armed already with a wealth of knowledge she gained and continues to hone from being a blogger and a digital influencer.

With 6 years of industry experience under her belt, Camille Robles can be considered one of the pioneers of social media and community management in the country. She started her career in Yehey! and eventually moved to iHub Media. She’s done content management and social media strategy for a variety of top companies including Ayala Land, J.CO Donuts, Mead Johnson, and Nivea.