Breaking an object can cause tears in Fevikwik poster campaign via Ogilvy & Mather India

Ogilvy & Mather India have devised a series of graphic posters to show that when an object you love breaks, it breaks your heart, but it can be instantly fixed with Fevikwik adhesive.

Credits – National Creative Directors: Abhijit Avasthi, Rajiv Rao. Executive Creative Directors: Harshad Rajadhyaksha, Kainaz Karmakar. Art Director: Harshik Suraiya. Copywriter: Geetanjali Jaiswal. Creative Group Head: Harshik Suraiya. Business Director: Vivek Verma. Illustrator: Vishakha Modak.