Simon Veksner: Beware of nice people
July 15 2014, 9:40 am | | 1 Comment
By Simon Veksner, Creative Director, DDB Sydney
DDB has a philosophy of hiring people who are “talented and nice.”
And I agree with it.
I’ve worked at agencies in the past where some people weren’t nice, and it’s a ball-ache.
1 Comment
I worked for an agency a few years back that addressed a client’s continued ‘feedback’ regarding a campaign over 6-9 months (never realising that the client didn’t actually want to make the campaign).
Eventually, after countless re-writes and a head-hours bill well into 6 figures, the client finally mustered up the courage to say “No”.
Oh, and because they never REALLY wanted the idea in the first place, they wouldn’t pay the amount owed.
People lost their jobs and it became the catalyst for the agency’s demise.
Just Say “No”!