iProspect enters strategic agreement to become Google Analytics Certified Partner in Taiwan

Performance marketing agency iProspect Taiwan has entered into a strategic agreement with Google to become Google Analytics Certified Partner in Taiwan. The Google Analytics Certified Partner program is a company-level accreditation for business consultants who work with web analytics services. In order to become a Google Analytics Certified Partner, companies have to meet the high qualification standards set by Google.

As a GACP, iProspect Taiwan will be able to offer a variety of services to help clients make the most out of Google Analytics, including web measurement planning, advanced feature implementations, media analysis and consulting, website optimization, and more.

“It is an extreme encouragement to my team members. While a majority of our clients are already using Google Analytics and we can see there is a vast growing demand for web analytics in our company, we realize that becoming a GACP is an inevitable trend for the future. We hope that we can lead the industry in a more scientific way for media investment and consumer understanding through GACP. That is the reason why we have put a lot of effort into completing a lengthy application process to ensure our knowledge and capabilities are at the highest level.” said Carrie Tsai, Managing Director iProspect Taiwan.

Jonathan Huang, the Executive Director of Data and Technology of iProspect Taiwan added, “Companies that are planning to do performance marketing always choose Google Analytics as their first tool, for it is so efficient and free. We provided four training courses in 2013 to introduce the features of Google Analytics. This year, we will continue to organize training courses and strive for an advanced qualification with Google in order to provide better services in web analytics.”

The Google Analytics Certified Partner Program is a highly qualified global network of companies specializing in Google Analytics, a free enterprise-class online measurement tool. Businesses of all sizes can work with a Certified Partner to receive professional help with training, implementation, customizations, and consulting services to make their websites and marketing campaigns more effective. GACPs are carefully vetted by Google and meet rigorous qualification standards.