Daehong South Korea and Ium create the Ex-Market enabling people to sell gifts from their ex partners and make a break with the past
Ium is a leading brand in the Social Dating Service industry in Korea and has been researching love relationships and discovered an interesting fact. Gifts from Exes. According to research, most of the respondents answered that they kept them for no reason, however they do not use them either. This meant people who had broken up were stuck with their past. Daehong Communications Seoul came up with – Ex Market – where people could sell off gifts from Exes.
Ium planned the Ex-Market where people could get rid of old memories by selling off gifts from Exes to others. Sellers wrote down prices and their stories on tags, and hung the products with red thread, a representative of past relationships.
When the shoppers appeared, sellers cut the thread and sold the products off, and then sellers were completely able to break off relations with the past.
A special ceremony was held at the end and people burnt the letters and pictures that still remained. The tags were used as tickets for an exclusive club party.