MEC Hong Kong bolsters regional team in Asia Pacific with two senior appointments

Media agency MEC has made two new additions to the regional team in Hong Kong.

Alex Meaden (left) joins as Regional Marketing Director, Asia Pacific. She will report to Stephen Li, CEO Asia Pacific and will work closely with Nathalie Haxby, Global Marketing Director. This is a new role and Meaden will be based in Hong Kong. Meaden will be responsible for both internal and external marketing strategies, showcasing MEC’s best in class ideas, activation and communication strategies, as well as driving the brand’s manifesto throughout the organization.

Zoe Madden (right) joins as Associate Trading Director, Asia Pacific. Madden will also be based in Hong Kong where she will report to MEC Head of Trading Asia Pacific, Michael Beecroft. Madden’s responsibilities covers supporting local and regional MEC teams to make best use of opportunities and benefits for clients as well as developing consistency and best practice across the region.

Stephen Li said, “The media landscape in Asia Pacific is one of the most diverse and fast growing globally. Strengthening our regional team here put us in position to embrace that growth for our agency and our clients. I have worked with Alex before and knowing she is passionate about brands delivering on their promises, I ‘m sure that she’ll carve a prominent place for MEC in this condensed industry. In regards to our trading offer, Zoe’s client planning background and her insight into local market challenges and opportunities will be a significant asset for MEC when driving clear and tangible value for our clients.”