Spikes Asia Festival begins – first shortlists released: Print, Outdoor, Media, Design, PR, Digital, Healthcare and Mobile
The Spikes Asia Festival of Creativity has today opened its doors to begin a programme of content that includes seminars, forums, master classes and tech talks, all given by some of the biggest names in the industry.
Throughout the Festival, 90 jury members are also hard at work deliberating a record number of 4,984 pieces of work from across the region. Film, Print Outdoor and Radio is lead by Ted Royer, chief creative officer of Droga 5 New York (above).
Released this morning are the Print, Outdoor, Media, Design, PR, Digital, Healthcare and Mobile shortlists.
The following number of entries were received in each category:
Print – 379
Outdoor – 605
Media – 422
Design – 332
PR – 247
Digital – 461
Healthcare – 173
Mobile – 186
VIEW THE SHORT LISTS:
Spikes received 4,984 submissions from 22 countries. Australia are currently leading the field with the most entries included in today’s shortlists, closely followed by China and then Japan. Tomorrow sees the release of the Direct, Promo & Activation, Radio, Film, Branded Content & Entertainment, Print & Poster Craft and Film Craft shortlists, with the Integrated and Creative Effectiveness shortlists to be revealed on Friday morning.
Forty seminars are taking place throughout the Festival and delegates have already heard insights from a host of inspirational speakers. Yesterday’s seminars included AKQA’s Rei Inamoto exploring the importance of change and consistency in the longevity of a business, and in the ‘DDB Presents’ session filmmaker Casey Neistat asked how we can tell stories that are embraced and not ignored. This morning, Yannick Bolloré, Chairman and CEO of Havas, took to the stage to focus on effective collaboration and the need for an integrated approach in communications. This afternoon delegates will hear from, amongst others, Nima DT Namchu, Chief Creative Officer of Cheil India and Indy Saha, Director of Creative Strategy at Google Creative Lab.
Beginning today, the Young Spikes Academies offer young professionals in the industry the opportunity to learn from some of the most inspiring and experienced figures through exclusive seminar sessions and tutorials. Running alongside the main Festival, the Young Marketers Academy, Young Creatives Academy, Young Media Academy, Young Account Executive Academy, Young Digital Academy and Young Craft Academy focus on fostering young talent and providing participants with an opportunity to hear, share and create experiences that will give them the skills and confidence to take their work to the next level.
Also kicking off today are the Young Spikes competitions, with participants from 13 countries competing in teams to fulfil a brief outlined yesterday evening. The teams have until 12:00 on Thursday 25 September to complete their entries before presenting to the expert panels.
1 Comment
I was that miserable at Spikes last year. Feel for ya Ted!